JOE HODAPP
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EXPERIENCE
USTWO
Senior Product Designer
2021 - 2024 • NEW YORK, NY
Design generalist creating end-to-end cross-platform digital experiences, applying human-centered design and game design principles to agile workflows. Designed for Google’s generative AI tools, Brilliant, Metafy, and SharkNinja.
FREELANCE
Product, Branding, Graphic Design
2014 - 2021 • REMOTE
Delivered brand experiences and product design solutions for diverse clients. Created prototypes and mockups for Eli Lilly’s and Ennov1’s healthcare platforms. Developed design assets for educational content with Thought Café and RIT.
OGILVY XD
Experience Designer
2019 - 2020 • NEW YORK, NY
Architected enterprise design systems for UiPath and IQVIA. Created data visualization frameworks, developed compliant color systems and patterns, facilitated cross-functional workshops and conducted and experiential audits.
OGILVY & MATHER
UI Designer
2016 - 2019 • NEW YORK, NY
Designed responsive web experiences and interactive elements for major advertising campaigns. Created user flows and interactive prototypes for Citizens Bank, Nestle, Starbucks, and Motorola/ThinkPad campaign microsites.
MINDSALT / RELAY DESIGN
Design Intern
2015 - 2016 • LOUISVILLE, KY
Contributed to brand identity systems and visual design for 21C Museum Hotels and LEO Weekly magazine. Assisted with concepts for client presentations.
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EDUCATION
ROCHESTER INSTITUTE OF TECHNOLOGY
2012 - 2016 • ROCHESTER, NY
B.F.A. in Graphic Design
Specialties in Web Design and Philosophy
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SKILLS
Product Design, UX/UI, Design Systems, IA, Concepting, Graphic Design, Branding, Sprint Activities, Sketching, Prototyping, Illustration, Motion Design, Video Editing
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TOOLS
Figma + Figjam, Adobe Creative Suite, Framer, Principle, Sketch, Spline, Procreate, Wordpress, Abstract, Zeplin, Miro, Keynote, Slides
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