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CITIZENS

Access was Citizens Bank’s alternative to traditional banks and short-term promotional offers. We worked with them to create a new brand identity and tone of voice for launch.

UX/UI   •   BRAND IDENTITY   •   ART DIRECTION

We started with the logo, which was formed from a piece of the original Citizens Bank logo and points it in a new direction.

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For the photography, we wanted the hands of the user to be the focal point, illustrating how Access provides control, security, and ease all in the palm of your hand.

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For this lengthy engagement, we designed the marketing site, signup, self service platform, resources hub, and of course capped it all off with a digital guidelines book.

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CREDITS

BASTIEN BAUMANN

CREATIVE DIRECTION

JOE HODAPP

DESIGN & ART DIRECTION

JUSTIN BETTMAN

PHOTOGRAPHY

& MORE
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©JOE 2020