Founded by a stage 4 cancer patient, MyCancerDB is a platform that will allow you to sequence, analyze, and identify treatments using your genomic data. I was brought in early to help shape the brand and the experience.
The platform is a combination of medical, tech, and humanity and the branding reflects this. Genomic shapes intertwine with honest portraiture, modern yet serene colors, and the life preserver based mark.
I wanted to create a sense of warmth and comfort with this design direction, utilizing familiar design patterns and intuitive flows. At the end of the day, if this product can be used easily and clearly and help a patient identify treatment, it is a success.