The RPA giant needed a new approach for their site that could carry them through their transformation. We worked with them to reshape their web strategy, and ultimately hand off a new digital experience for their refreshed brand.
UiPath is in the Robotics Process Automation business, so a lot of their products and solutions are very abstract in nature. Our strategy was to bring these concepts down to earth and provide a design direction that was vibrant, open, and approachable.
We had several ideas to push their brand colors into the digital space, including color themes for different pages. UiPath’s brand had very striking colors, so it was always a balancing act when building out each page.
Being in charge of the design system, I created a library of responsive elements, components, and modules that would form all 7000 pages on their site. It was a ton of documentation :(